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RETAIL MANAGEMENT

Q1) What are Retailing? Explain the functions of retailing.

Q2) Describe in detail various ‘theories of retailing’.

Q3) What are the several types of store locations ? Discuss.

Q4) Describe three type of shopping centers.

Q5) What is ‘customer relationship marketing’ ? briefly explain ‘Relationship Marketing strategies’ in Retailing .

Q6) What is meant by ‘Relationship Marketing’ ? Compare and contrast the relationship marketing in organized and unorganized retail sectors.

Q7) What are different ‘Retail promotion strategies’? Why media selection is a very important issue in retail management.

Q8) What do you mean by sales promotion? Write in detail different tools of sales promotion.

KSBM - RETAIL MANAGEMENT